Privacy Policy

Privacy Policy

Last Updated: March 16, 2025

1. GENERAL PROVISIONS

  1. This Privacy Policy is for information only, which does not mean that no obligation arises for the Website’s Users hereunder. It lays down, above all, the rules whereby personal data is processed by the Website’s Administrator, including the framework, objectives, and scope of personal data processing and the rights of data subjects, as well as provides information on cookies and analytical tools used on the Website.

  2. Data collected via the Website is administered by Master Consultancy, with its principal place of business and address for service at [Insert Physical Address], e-mail address: [email protected], hereinafter referred to as the Administrator, who is also the Website Provider.

  3. Personal data submitted on the Website is processed by the Administrator in accordance with applicable laws, in particular the Regulation (EC) No. 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation, GDPR), hereinafter referred to as the GDPR or GDPR Regulation.
    The official wording of the GDPR Regulation is available from: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32016R0679.

  4. Using the Website is voluntary. The provision of personal data by the Website user is also voluntary, save for two exceptions:

    • Contracting with the Administrator: Failure to provide the personal details required for the signing and performance of the Electronic Services Contract with the Administrator in the cases and to the extent specified on the Website and in the Website Regulations and this Privacy Policy makes it impossible to sign such a contract. In such an event, submission of personal data is a contractual requirement, and if the data subject is willing to sign a contract with the Administrator, the Administrator is obligated to provide all the required details. In each case, the scope of the data required for the signing of a contract is specified beforehand on the Website and in the Website Regulations.

    • Administrator’s Statutory Obligations: Submission of personal data is statutorily required under generally applicable regulations whereby the Administrator is obligated to process personal data (e.g., as part of its tax or accounting obligations), and failure to submit the same makes it impossible for them to meet such obligations.

  5. The Administrator takes utmost care to protect the interests of the persons whose personal data the Administrator processes, in particular the Administrator is responsible for making sure that data gathered by it:

    • Is processed in accordance with applicable laws.

    • Is gathered for specific legitimate purposes and is not further processed for any other purpose whatsoever.

    • Is substantially correct and adequate for the purposes such data is processed for.

    • Is stored in a form that enables the identification of data subjects for no longer than it may be necessary for achieving the purpose of its processing.

    • Is processed, using appropriate technical or organizational means, so as to properly ensure the safety of personal data, including protection of such data against any unallowable or illegitimate processing or inadvertent loss, destruction, or damage.

  6. Considering the nature, scope, context, and purposes of data processing and the risk, however likely and imminent, of violating any right or freedom of natural persons, the Administrator implements appropriate technical and organizational measures to make data processing compliant with this regulation and be able to prove it. If needed, such measures are reviewed and updated. The Administrator takes technical measures to prevent unauthorized persons from intercepting or altering any personal data that is transmitted electronically.

  7. All words, expressions, and acronyms used throughout this Privacy Policy and starting with a capital letter (e.g., User, Online Store, Electronic Service) should be deemed as defined in the Website Regulations available on the Website.

2. DATA PROCESSING FRAMEWORK

  1. The Administrator is entitled to process personal data if and insofar as at least one of the following conditions is fulfilled:

    • The data subject has consented to his or her personal data being processed for one or more purposes.

    • Data processing is necessary to perform the contract which the data subject is party to or to take any measures at the request of the data subject prior to signing the contract.

    • Data processing is necessary to comply with the legal obligation imposed on the Administrator.

    • Data processing is necessary for the purposes determined by the legitimate interests pursued by the Administrator or any third party, save where such interests are overshadowed by the interests or fundamental rights and freedoms of the eligible data subject, especially if such a person is a child.

  2. Processing of personal data by the Administrator is, in each case, contingent on the existence of at least one of the prerequisites indicated in Section 2.1 hereof. A specific framework for the Administrator’s processing of Website Users’ personal data is laid down in the next clause hereof, namely with regard to a specific purpose of data processing by the Administrator.

3. PURPOSES, BASIS, AND DURATION OF DATA PROCESSING ON THE WEBSITE

  1. The Administrator may process personal data within the Online Service for the purposes, on the grounds, and for the periods indicated in the table below.

  2. The Administrator does not collect or process sensitive data (special category personal data as referred to in Article 9 of the GDPR Regulation).

  3. Each time, the purpose, basis, period, and recipients of personal data processed by the Administrator result from the actions taken by a given Service User in the Online Service or by the Administrator.

Purpose of Data ProcessingLegal Basis for Data ProcessingData Storage Duration
Performing the Electronic Services ContractArticle 6(1)(b) GDPR (contract performance)Data is stored for as long as necessary for the execution, termination, or expiration of the contract.
Direct marketingArticle 6(1)(f) GDPR (legitimate interests of the Administrator)Data is stored for as long as the Administrator pursues a legitimate interest, but not longer than the statute of limitations for claims.
Marketing with consentArticle 6(1)(a) GDPR (consent)Data is processed until the data subject withdraws consent.
BookkeepingArticle 6(1)(c) GDPR in connection with Article 86 § 1 of the Tax CodeData is stored for as long as required by applicable tax laws.
Expressing opinions about servicesArticle 6(1)(f) GDPR (legitimate interests of the Administrator)Data is stored for as long as the Administrator pursues a legitimate interest.
Determining, asserting, or defending claimsArticle 6(1)(f) GDPR (legitimate interests of the Administrator)Data is stored for as long as the Administrator pursues a legitimate interest.
Use and maintenance of the WebsiteArticle 6(1)(f) GDPR (legitimate interests of the Administrator)Data is stored for as long as the Administrator pursues a legitimate interest.
Website’s statistics and traffic analysisArticle 6(1)(f) GDPR (legitimate interests of the Administrator)Data is stored for as long as the Administrator pursues a legitimate interest.

4. DATA RECIPIENTS ON THE WEBSITE

  1. To ensure the proper functioning of the Website, including the performance of its Contracts, the Administrator has to use external services (such as third-party software). The Administrator uses only services provided by such data processors who can properly guarantee that appropriate technical and organizational measures are implemented to ensure the compliance of data processing with the requirements of the GDPR Regulation and protect the rights of the data subjects.

  2. Personal data may be transferred by the Administrator to a third country, and the Administrator ensures that in this case it will take place in relation to a country that provides an adequate level of protection - in accordance with the GDPR Regulation, and in the case of other countries that the transfer will take place on the basis of standard data protection clauses. The Administrator ensures that the data subject has the opportunity to obtain a copy of his data. The Administrator provides the collected personal data only in the case and to the extent necessary to achieve a given purpose of data processing in accordance with this Privacy Policy.

  3. The Administrator does not disclose data in each case and to all the recipients or recipient categories specified in the Privacy Policy; the Administrator discloses data only if it is necessary to pursue a specific purpose of data processing and only insofar as it is necessary to achieve such a purpose.

  4. Personal data of Website Users can be disclosed to the following recipients or recipient categories:

    • Service providers supplying the Administrator with technical, IT, and organizational solutions, enabling the Administrator to conduct business activities, including the Online Service and Electronic Services provided through it (in particular, providers of computer software for running the Online Service, email providers, hosting providers).

    • Electronic or card payment processors – for Users who select electronic or card payments on the Website.

    • Providers of social media plugins, scripts, and other similar tools integrated with the Website to enable the visitor’s browser to retrieve content from the providers of such plugins.

5. DATA PROFILING ON THE WEBSITE

  1. The GDPR Regulation obligates the Administrator to inform about automated decision-making, including data profiling as defined in Article 22(1) and (4) of the GDPR Regulation, and provide, at least in such cases, significant information on its decision-making rules, as well as on the significance and projected consequences of such data processing for the data subject. Accordingly, in this clause of the Privacy Policy, the Administrator provides information on possible data profiling.

  2. On its Website, the Administrator may use data profiling for the purpose of direct marketing, but the Administrator’s decisions based thereon do not apply to the possibility of subscribing to Electronic Services on the Website.

  3. Data profiling on the Website involves automatic analysis or forecasting of a person’s behavior on the Website, e.g., when such a person visits a specific page of the Website or by analyzing the history of the actions taken by such a person on the Website so far. Such data profiling is possible if the Administrator is in possession of an individual’s personal data that can be used, e.g., to send him or her a newsletter informing about new products.

  4. The data subject is entitled to object to decisions based on automated data processing, including data profiling, and entail legal effects for such a person, or similarly have a substantial impact thereon.

6. RIGHTS OF THE DATA SUBJECT

  1. Right to access, rectify, limit, delete, or move – The data subject has the right to request the Administrator to provide him or her with access to his or her personal data, to rectify or delete such data (“the right to be forgotten”), to limit or object to the processing thereof, as well as to have his or her data moved. Details of how such rights can be exercised are provided in Articles 15-21 of the GDPR Regulation.

  2. Right to withdraw consent at any time – The person whose personal data is processed by the Administrator based on such a person’s consent (pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR Regulation) is entitled at any time to withdraw his or her consent, this not affecting the right to process such data based on the consent before it was withdrawn.

  3. Right to lodge a complaint with the supervisory authority – The person whose personal data is processed by the Administrator is entitled to lodge a complaint with the supervisory authority in the manner and mode prescribed in the GDPR Regulation and applicable laws.

  4. Right to object – The person whose personal data is processed is entitled to raise at any time an objection against his or her data being processed subject to Article 6(1)(e) (public interests or tasks) or f) (legitimate interests of the Administrator) due to reasons associated with his or her special situation, including data profiling under such legislation. In such an event, the Administrator may no longer process such personal data unless the Administrator proves that there are significant, legitimate reasons for data processing which are superior to the interests, rights, and freedoms of the data subject or those for determining, asserting, or defending any claim whatsoever.

  5. Right to object to direct marketing – If personal data is processed for the purpose of direct marketing, the data subject is entitled to raise at any time an objection against his or her personal data being processed for the purpose of such marketing, including data profiling, insofar as the data processing is associated with such direct marketing.

  6. As far as exercising the rights described in this clause of the Privacy Policy is concerned, the Administrator can be contacted in writing or by e-mail using the Administrator’s address indicated first written above herein or the contact form available on the Website.

7. COOKIES IN THE ONLINE SERVICE, TOOLS RELATED TO ANALYTICS, SECURITY, AND PERFORMANCE OF THE SERVICE

  1. Cookie files (cookies) are short pieces of information in the form of text files sent by the server and saved on the Website visitor’s side (e.g., on the computer or laptop hard disk or the smartphone memory card, depending on what device the Website visitor uses). Details of the cookies and the history of how they were created can be found, e.g., here: https://wikipedia.org/wiki/HTTP_cookie.

  2. Cookies that may be sent by the Website can be divided into various types, according to the following criteria:

    • Depending on whom they come from:

      1. In-house (created by the Administrator’s Website).

      2. Owned by third parties (other than the Administrator).

    • Depending on how long they are kept on the device of the Website’s visitor:

      1. Session cookies (kept until logout from the Website or the end of the browser session).

      2. Permanent cookies (kept for a definite period of time defined by the parameters of each file or until manually removed).

    • Depending on the purpose they are used for:

      1. Necessary (to ensure the proper functioning of the Website).

      2. Functional/preferred (to adapt the Website to the visitor’s preference).

      3. Analytical and performance-related (to gather information on the behavior of the Website’s user).

      4. Related to marketing, advertising, and social media (to gather information on the Website’s visitor to display personalized ads to them and conduct other marketing activities, including on third-party websites such as social portals).

  3. The Administrator may process the data contained in cookie files when users visit the Website for the following specific purposes:

    • To identify Users as logged into the Website and show that they are logged in (cookies are necessary).

    • To customize the Website content to reflect the User’s personal preferences (e.g., regarding preferred colors, font size, and layout) and streamline the use of the Website’s pages (cookies are functional/preferred).

    • To maintain anonymous statistics of how the Website is used (statistical cookies).

    • To display and render advertisements, limit the number of advertisement impressions, and disregard advertisements that the Service User does not wish to view, measure the effectiveness of advertisements, as well as personalize advertisements. This involves studying the behavioral characteristics of the individuals visiting the Online Service through anonymous analysis of their activities (e.g., repeated visits to specific pages, keywords, etc.) in order to create their profiles and provide them with advertisements tailored to their anticipated interests, even when they visit other websites in the advertising network of Google Ireland Ltd. and Facebook, i.e., Meta Platforms Ireland Ltd. (marketing, advertising, and social media Cookies).

  4. In the most popular browsers, you can check what kind of cookies (including their life and supplier) are being sent by the Website as follows:

    • In Chrome:

      1. In the address bar, click the padlock icon on the left.

      2. Go to the Cookies tab.

    • In Firefox:

      1. In the address bar, click the shield icon on the left.

      2. Go to the Allowed or Blocked tab.

      3. Click the Cross-site tracking cookies, Social media trackers, or Tracking content field.

    • In Internet Explorer:

      1. Click the Tools menu.

      2. Go to the Internet Options tab.

      3. Go to the General tab.

      4. Go to the Settings tab.

      5. Click the Display files field.

    • In Opera:

      1. In the address bar, click the padlock icon on the left.

      2. Go to the Cookies tab.

    • In Safari:

      1. Click the Preferences menu.

      2. Go to the Privacy tab.

      3. Click the Manage site data field.

    • Regardless of the browser, using tools available, e.g., from:

  5. As a rule, most commercially available web browsers accept saving cookies by default. Everyone can decide how he or she is going to use cookie files by making appropriate settings in his or her browser. This means that it is possible, e.g., to partially limit (e.g., to certain times) or completely disable cookie saving; in the last event, this might affect some of the Website’s functionalities (for instance, it may be impossible to follow the Purchase Order path through the Purchase Order Form as Products are not saved in the shopping cart during individual Ordering steps).

  6. The cookie settings of the web browser are crucial to whether or not consent has been given for our Website to use cookie files; under the regulations, such consent can be given by making the relevant settings in the web browser. Details of how the cookie settings can be changed and how cookies can be removed from the most popular web browsers are available from the Help section of the relevant web browser and on the following pages (the only thing you need to do is to click the relevant link below):

  7. On the Website, the Administrator may use Google Analytics, Google Analytics 4, and Google Tag Manager provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). The Google Analytics services help the Administrator keep statistics and analyze the traffic on the Website. The so gathered data is processed as part of the said services to generate statistics that help administer the Website and analyze its traffic. Google Tag Manager is a system designed to manage tags of other analytical and marketing tools, such as Google Analytics and Google AdWords. More information on Google Tag Manager is available from https://support.google.com/tagmanager/answer/6102821. Such data is collective. When using the services described above for its Website, the Administrator gathers data such as the sources and media from and by which Website visitors have been attracted, as well as how such visitors behave on the Website, what equipment and which web browsers they use to visit the Website, what is their IP address and domain, their geographical and demographic data (age, gender), and hobbies.

  8. It is possible to easily disable the disclosure of information on what you do on the Website to Google Analytics; for this purpose, you should install, for example, a browser add-on available from Google Ireland Ltd. on: https://tools.google.com/dlpage/gaoptout.

  9. In connection with the possibility of the Administrator utilizing advertising and analytical services provided by Google Ireland Ltd. on the Online Service, the Administrator indicates that full information on the processing of data of individuals visiting the Online Service (including information stored in Cookies) by Google Ireland Ltd. can be found in Google's privacy policy for services, available at the following URL: https://policies.google.com/technologies/partner-sites.

  10. The Administrator may use the Meta Pixel service provided by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), the TikTok Pixel service provided by TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland), LinkedIn Insight Tag provided by LinkedIn Ireland Unlimited Company (Gardner House, 2 Wilton Pl, Saint Peter's, Dublin 2, Ireland), Pinterest Pixel service provided by Pinterest Europe Limited (2nd Floor Palmerston House, Fenian Street, Dublin 2 Dublin, Ireland), Quora Pixel service provided by Quora Inc. (605 Castro Street, Mountain View, CA 9404, USA), Segment Pixel service provided by Twilio Ireland Limited (3 Dublin Landings, North Wall Quay, Dublin 1, Ireland), and Twitter Pixel service provided by Twitter International Company (One Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland) on the Online Service website. These services help the Administrator measure the effectiveness of advertisements and learn about the actions taken by visitors to the Online Service, as well as display tailored advertisements to these individuals.
    Detailed information about the operation of: